Born in New York and raised in London, Lara’s transatlantic upbringing shaped her eclectic aesthetic. Her style is anything but conventional—playful, bold, and refreshingly unpredictable. She effortlessly blends contrasting influences, creating fresh, personal looks that defy the rules.

What started as makeup tutorials on her mum’s phone has evolved into a dynamic fashion platform. Today, she shares outfit styling videos, hauls, fashion advice, and beauty tips, with the occasional travel vlog or behind-the-scenes glimpse. Her audience—confident, fashion-forward women aged 25-35 from the UK, US, Australia, and Canada—resonates with her authenticity and signature flair.

She aims to inspire others to embrace their individuality, redefine their personal style, and feel confident in their fashion choices—whether that's through creating timeless, elevated looks or collaborating with luxury brands that share the same vision, as she offers brands an authentic, high-impact way to connect with a stylish, discerning community.