Raised in the Gen Z social media generation, Lara’s global upbringing shaped her eclectic aesthetic. Her style is anything but conventional - playful, bold, and refreshingly unpredictable. She effortlessly blends contrasting influences, creating fresh, personal looks that defy the rules.

What started as makeup tutorials on her mum’s phone has evolved into a dynamic fashion platform. Today, she shares outfit styling videos, hauls, fashion advice, and beauty tips, with the occasional travel vlog or behind-the-scenes glimpse. Her audience - confident, fashion-forward women aged 25-35 from the UK, US, Australia, and Canada -resonates with her authenticity and signature flair.

She aims to inspire others to embrace their individuality, redefine their personal style, and feel confident in their fashion choices - whether that's through creating timeless, elevated looks or collaborating with luxury brands that share the same vision, as she offers brands an authentic, high-impact way to connect with a stylish, discerning community.